Google Your Way to the Top of Your Industry!

It’s great to have a punchy Web site, but if you aren’t
optimizing your search-engine presence, you’re just another
company lost in cyberspace.

With Be #1 on Google, you can instantly put your company
in the top spot of relevant online searches—and dramatically
increase sales. An international expert in search-engine
optimization, Jon Smith explains how to draw serious
customers—not curious or bored Web surfers—to your site by

• Registering with Google
• Coming up with the best keywords
• Thinking like your customers
• Making your site totally accessible
• Using metadata to your advantage
• Advertising on the Web
• Measuring what works, and what doesn’t

Containing 52 techniques in all, each of which can used
immediately, Be #1 on Google is the essential guide to
winning the battle for first ranking on the world’s most utilized
search engine.

1. What’s so special about Google then? – Is it really all that?

2. I wanna be number 1 – Taking the restricted view

3. It’s not yogurt… – Organic (or natural) versus paid-for

4. View askew – How Google sees your site

5. Uncovering the data – Unleashing your inner Miss Marple

6. Pimp my metadata – The hidden message

7. That keyword is so owned – Satellite sites

8. Analyze this – Google Analytics

9. Destination me – The importance of in-bound links

10. Who’s lookin’? – Keyword bias

11. Who are ya? – It’s all in the detail, so does your Nominet record tally?

12. Open with a joke – Keyword prominence and relevance

13. Laid-back surfers – The Google search

14. Selling out – Accepting Google advertising

15. Say that again? – Keyword proximity

16. Jargon busting – Hits, visitors, page views and uniques…

17. Here, look over here – Registering with search engines

18. Essential code? – Meta robots, etc…

19. Me in France number 113 – Using images correctly

20.Cloaked Content– Being upfront with your intentions

21. Content is king – Building pages the right way round

22. Whose page? My page! – Owning page 1

23. Face/off – Posing as two different brands

24. How y’doin’? – Benchmarking your SEO performance

25. All links are not born equal – PageRank, relevance and are you trustworthy?

26. No DMOZ, no champagne corks – The importance of the open directory project

27. Google pretender? – Competition for the throne

28. Your website under the knife – You at the back, pay attention…

29. Where next? – The site map and Google

30. Rank and file – How are your keywords performing?

31. Number crunching – Stats, stats and more stats

32. IP city – Location management in a virtual world

33. Treating users and Google differently – E-commerce and the session ID curse…

34. Web design #404 – ‘Page cannot be found’ suicide

35. How clean is your house? – Non-smoking, professional, clean code only

36. JavaScript intolerance – Cookies and a lack of appetite

37. The bigger picture – Cash poor, time poor? click here…

38. Deep, deep down – Understanding the long tail

39. Feeding hungry eyes – Forums, communities and RSS

40. Switching on targeting computer… – Good and bad navigation

41. The WORLD wide web – Running a multilingual website marketing campaign

42. No rest for the wicked – Refining, retuning, rediscovering…

43. Naming the child – Web addresses and the importance of first names

44 Knowing Google – Dinner party secrets you can reveal . . .

45. It’s my party – Inviting links, without seeming desperate

46. Yahoo! and industry-specific directories – Entering the World of Other Search Engines

47. Negative press – Being dissed on the web

48. What? Explain! – SEO in a nutshell

49. Google AdWords – Pay to be first

50. I’ll make you number 1! – The dangers of SEO/AdWord ‘specialists’

51. Is this working? – User testing to monitor your search results

52. I am/am not king of the hill – A word of warning